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This week, fashion’s biggest headlines covered newly minted creative directorships, possible brand sales, first-of-their-kind campaigns, innovative store openings, and much more.
Among the top stories, reports surfaced stating that VF Corporation was shopping Supreme around to potential buyers; SKIMS released its first-ever WNBA campaign, and Haider Ackermann became the first creative director of Canada Goose.
Elsewhere, Victoria’s Secret announced that its infamous fashion show is coming back in full force; David Beckham inked a deal with Hugo Boss, in which he will “design and curate” future Boss collections, and Gunna launched his own clothing line, “P By Gunna.”
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.
VF Corporation Could Be Selling Supreme
Aaron Miller/Hypebeast
VF Corporation may be bidding farewell to Supreme, following a report from WWDthat stated the parent company has been shopping the brand around to potential buyers. VF Corp first purchased the streetwear label for $2.1 billion USD four years ago. Now, the company has hired Goldman Sachs to review its portfolio.
A VF Corp spokesperson told the outlet, “As a matter of policy, we don’t comment on market rumors or speculation.” Goldman Sachs declined to comment on the news as well.
Despite some negative press in recent years — spanning 2022’s supply chain issues to the more recent exit of creative director Tremaine Emory due to “systemic racial issues” — the brand has only continued to grow larger since VF Corp’s acquisition, with climbing sales figures and the opening of new retail outposts. VF Corp, however, is keen on switching up parts of its brand portfolio as it looks to the future.
Read the full story here.
Candace Parker, Cameron Brink and More Starred in SKIMS’ First WNBA Campaign
Hugh Wilson
As theWNBA‘s official underwear sponsor,Kim Kardashian’sSKIMShas pulled back the curtain on an all-new campaign starring some of the league’s buzziest names ahead of its next season.Candace Parker, ranking among the best WNBA players of all time, leads the campaign next to second-overall draft pick Cameron Brink, Connecticut Sun guard Dijonai Carrington, and All-Stars Kelsey Plum and Skylar Diggins-Smith.
“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to SKIMS,” said Kardashian. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the Official Underwear Partner of the league and look forward to continuing our work together throughout the season.”
Parker added, “I’m thrilled to be included in the first-ever SKIMS WNBA campaign alongside this amazing group of rising stars and all-stars. As I move onto this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court.”
Canada Goose Named Haider Ackermann Its First-Ever Creative Director
Canada Goose
In a turn for the unexpected, Haider Ackermann officially became the first-ever creative director of Canada Goose earlier this week.
In a statement, Ackermann, who first became aware of Canada Goose through the brand’s Junya Watanabe collaborations, said that he sometimes likes to “go for the unexpected.” “When I signed with Berluti, nobody would have expected me to touch classical menswear,” he said.”
He explained that Canada Goose’s archives were especially appealing to him. “The puffa coats back in the 60s were pink, orange, yellow, all kinds of colours. What’s in the shops now and what you had in the past, it’s just another world. And it was so technical.”
CEO Dani Reiss added, “It took a long time to find the right person for this role. To take something real and elevate it requires somebody who’s equally as authentic. And that’s what I saw: a shared passion for authenticity, for craftsmanship, for quality. Haider is uncompromising. He’s a perfectionist. He wants everything to be at the highest level, which is similar to us.”
The Victoria’s Secret Fashion Show Is Coming Back
Timothy A. Clary/Afp/Getty Images
After a five-year hiatus, theVictoria’s Secret Fashion Showis coming back in full form.
“We’ve read the comments and heard you,” the brand captioned a video announcement on Instagram. “The Victoria’s Secret Fashion Show is BACK and will reflect who we are today, plus everything you know and love — the glamour, runway, wings, musical entertainment and more! Stay tuned…it only gets more iconic from here.”
In September of last year, Victoria’s Secretsoft-launchedthe revival of its infamous runway show, with the premiere of a documentary-style film that reimagined the concept with the “VS20,” a band of 20 creatives who curated four visual concepts across cities including Bogotá, Lagos, London and Tokyo. This next show, however, will look much more like the original.
The brand has not yet shared exactly where or when the show will take place, but the announcement video notes that it will occur some time this fall.
David Beckham To Design Hugo Boss Menswear Collections
Hugo Boss
David Beckhamhas inked a multi-year design deal withHugo Boss, in which he will “design and curate” menswear collections for theBossbrand “over many years to come.”
The collaboration is set to include capsule and seasonal collections that embody the former pro footballer’s signature style. Per the label, the collections will focus on both casual and formal menswear styles, with the first full lineup set to be presented in Spring/Summer 2025. Before then, David will appear in the brand’s global campaign this upcoming fall.
“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful,” said Beckham. “I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”
Gunna Launched “P By Gunna” Clothing Line
P by Gunna
Earlier this week, Gunna launched his official “P By Gunna” clothing line, after a bevy of billboards for the brand began popping up in New York City alongside One of Wun‘s release.
The rapper launched an Instagram page for the brand, where Gunna shared an announcement video of sorts for the project. “Today I got on the P-Star jacket designed by me,” the rapper said. “I got a collection coming out… you could say this is my brand. This is my creation.”
P has an official website, and the brand’s inaugural release is scheduled for June 5. Other than that, the details on what to expect remain limited for now.
Arc’Teryx Is Opening Its First Repair-Focused “Alpha” Store in Toronto
Arc’teryx
Arc’Teryx has opened its first Alpha store in Toronto, with a “vertical-led strategy” designed to help customers get the most use out of what they purchase.
The retail outpost, boasting 9.274 square-feet of selling space, will include the brand’s largest repair and resale ReBIRD Service Center, which will operate with two full-time technicians for all sorts of on-site repairs. Additionally, the label plans to utilize the space for community-oriented events.
“As we embark on this new chapter in Arc’teryx’s retail journey with the launch of our new Alpha store format, we are dedicated to investing in the Toronto community and creating a hub for immersive storytelling and engagement,” VP of North America Retail at Arc’teryx Megan Cheesbrough said. “Our growth globally is rooted in community connection, and as a brand born and raised in the BC Coast Mountains, we are committed to meeting our guests where they are while maintaining a true connection to our Canadian roots.”
Burberry Sales Fell 12% Amid Luxury Slowdown in Fiscal Q4
Joe Maher/Getty Images
Burberryon Wednesday released itsfinancial reportfor the fiscal fourth quarter, revealing that sales fell by 12% in the three months ending March 31. The brand’s revenue was flat and its operating profit was down 25% on a currency-adjusted basis, as the luxury market continues to cool.
“We are confident in our strategy and in our ability to navigate this period,” chief executive Jonathan Akeroyd told reporters viaBusiness of Fashion. He added that the company is looking to rake in £4 billion EUR per year, a sizable jump from today’s £2.97 billion EUR.
“While our FY24 financial results underperformed our original expectations, we have made good progress refocusing our brand image, evolving our product and strengthening distribution while delivering operational improvements,” Akeroyd added. “We are using what we have learned over the past year to fine-tune our approach while adapting to the external environment.”
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